Not every type of product is ideal for the direct selling channel. Some are clearly better than others.

If you’re going to introduce a new product, let it be a good one for direct selling.

Questions To Answer

In this video, I will ask you a series of questions about your products. Watch to find out if your products have what it takes to sell successfully in a direct selling, party plan, or social selling company.

About Product Development

Did you know that product development is a 12-step process? The steps include:

Generating ideas
Filtering ideas
Developing a product concept
Researching the market
Creating a prototype
Testing the prototype
Refining the design
Producing the initial run
Testing the product for efficacy and customer acceptance
Adjusting the design as needed
Producing the second run
Creating product descriptions and training materials

That’s 12 steps to do before your new product is ready to be sold at large!

About Digital Products

Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products.

Digital products are provided online by software that tracks usage. When a company sells digital products, it is very easy for regulators to determine product usage statistics because the company has the usage data. The data makes it very easy to determine whether a digital product is a token product.

If you are selling or thinking about selling digital products and you wish to operate safely in a world of regulators, be sure to sell products that are sufficiently used. Otherwise, your life as a direct selling company will be short, while your life in prison may be long.

Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line.

Did you know that if your company provides digital products, your company is more visible in the eyes of regulators?

Token Products

Regulators care about many things, one of which is product usage. They don’t want direct selling companies to sell products that aren’t used. We call these “token” products because what they are doesn’t matter.

Companies that sell token products focus their promotional efforts almost completely on the income opportunity. Very little is said about the product. Very few sales are made to customers who are not participants in the income opportunity.

The importance of selling to customers is absent from the business model of direct selling companies that sell token products because almost no one would buy these products if it were not for the income opportunity.

Product Quality

Today, customers expect to buy products with great reviews. They don’t want to buy lemons.

How will they know if your products are good? Sip on that thought for a minute, then keep reading.

Begin by setting the bar high for the products or services your company will sell. Don’t sell mediocrity. Aim to sell items that will have raving fans (raving in a good way).

Encourage all of your customers and your representatives to submit product reviews that your software will make available – just like Amazon does – to customers during the ordering process.

Go even further. While customers and representatives are placing their orders, your MLM software could make upsell suggestions based on the purchase history of similar customers.

Direct Selling Startup Guide

Learn What You Don’t Know

Knowledge is power. Did you know that you can never have enough of either?

If you are starting or running a direct selling, network marketing, party plan, or social selling company, your greatest challenge is that you don’t know what you don’t know. Our book can help you with that.

With our 250-page book, you will…

Learn from our experiences helping hundreds of companies.
Make better business decisions with our book at your side.
Get wisdom, knowledge, and direction.
Answer the most important thought-provoking questions to help you to make your key business decisions.
Learn what to do and when as you build your direct selling company.
Save time and money.

* If you need more help, Sylvina Consulting works with companies in the USA and around the world to build and improve their direct selling businesses. We are compensation plan and direct selling experts.

Our book will do more than just save you money and time. It will tell you what to do, what not to do, and teach you what you need to know to have a successful direct selling company. Without our book, you may make big mistakes that could cost you many thousands of dollars and hundreds of hours of your time. At $299 plus shipping, our book is a great value.

BONUS: Each book includes one hour of consulting time for your business, a $200 bonus value.

Building and Growing Your Direct Selling Company

Take a look at what’s inside our book to see what you will learn.

Chapter 1 – Start Here!

Using This Guide
Answering Your Questions

Chapter 2 – Direct Selling

Home Party Plan and Network Marketing
Multilevel Marketing (MLM)
Direct Selling and Internet Businesses
Affiliate Programs
Direct Selling Products and Services
The Ideal Products for Direct Selling
Qualities You Like
Stages of Business Development
Pilot Programs
Part-Time, Full-Time

Chapter 3 – My Dream

Telling Your Story
Establishing Company Values
Next Steps

Chapter 4 – My Team

Building Your Team
Team Assignments
Interviews of Team Members
Business Building Tasks

Chapter 5 – Goals

Personal Goals
Business Goals
Next Steps

Chapter 6 – Products / Services

Building Your Image
Trademarks
Your Primary Products
Branding
Pricing Strategies
Sales Methods
Selecting Your Sales Methods
Autoship
Your Suppliers
The Multiplier
Number of Products
Product Introductions
Your Second Product
Training and Tools
Income Opportunity Options
Distribution
Next Steps

Chapter 7 – Customers

Product Customers
Income Opportunity Customers
Motivations to Join
Attributes of Successful Independent Representatives
Repeat Customers
Retention
Your Best Customers
Next Steps
Initial Recruiting
Four Stories

Chapter 8 – Initial Recruiting

Local, National, or Global Launch
Fifteen Ways to Recruit
Next Steps

Chapter 9 – Competitors

Competitor Profiles
Overall Assessment of Identified Competitors
Next Steps

Chapter 10 – Software

Startup Options
Selecting A Solution Provider
Software Shopping List
Questions You Should Ask
How To Be A Good Software Client
Next Steps

Chapter 11 – Legal

USA Regulations
Canadian Regulations
Why Do Companies Get Shut Down?
Landmark Cases
Don’t Do List
Legal Advice
Defining Your Legal Entity
Sales Tax Decisions
Managing Your Finances
Forms
Legal Details
Next Steps

Chapter 12 – Business Plan

Purposes of a Business Plan
Business Plan Elements
Additional Business Plan Considerations
Compensation Plans
Forms of Recognition
Hostess Rewards Programs
Leadership Development
Next Steps

Chapter 13 – Money

Costs to Launch Your Company
Post-Launch Cash Needs
Money Sources
What Do Investors Want?
Next Steps

Chapter 14 – Timeline

Major Task List
Constructing Your Timeline

Chapter 15 – Checklist

Checklist of Assignments
Next Steps
The Sylvina Difference

Start here. Click below to receive your copy by US Priority Mail.

Reviews

Here are some of the comments people have shared with us about our book:

This guide was the only place where I could find an A–Z assessment of how to start up a direct sales business. The guide was concise and thoughtful, and the one hour of consulting was the most effective hour I spent starting this business.
I love the worksheets! You can write everything down. There is so much in here that I hadn’t considered.
You were right there coaching and encouraging me all the way through.
The book has opened my eyes to a lot of things that are going to need to be done to do this correctly.
The major task list and the timeline alone were worth the price of the book.
The Direct Selling Guide was a very useful tool in getting fast answers to the many questions I had.
I liked the scope of the book, it made sense. It showed me from a company standpoint things I just did not know, and it reinforced in a better way things that I did know. I believe it is worth every cent and more.
The points you made about the thought process to set prices were very helpful. The insight you gave me led me to package my products differently. I’m excited about my new packaging!
It was an eye-opener for both of us.
It explained things that I had never even considered.
The StartUp Guide was exactly what I needed.
This is an incredible source of valuable information for both startups and existing companies.

Even lawyers like our book:

What You Don’t Know

Our 250-page guide will tell you:

how to build a direct selling company
where to begin
what are the tasks that need to be done
when should you do them
why it’s important to have a good plan

We developed our guide in response to the hundreds of calls taken throughout the years by Sylvina Consulting asking these and other questions:

“How do I start a direct selling business?”
“What are the tasks ahead of me?”
“How can I find my first independent representatives?”
“What are good products for direct selling?”
“How do I write a direct selling business plan?”
“What are my sales tax obligations?”
“What type of compensation plan should I use?”
“What are my options for initial recruiting?”
“What should I know about Autoship?”
“What do I need to know about MLM software?”
“Do I really need an MLM attorney?”
“How long will it take to launch my company?”
“How much will it cost?”
“What do investors want?”
“What should I do when?”

and, most importantly:

“What other questions should I be asking?”

In 15 information-packed chapters, Start Here offers answers to these questions and many others.

Our guide contains the essential information that you need to have a well-grounded start to build and grow your MLM or party plan company.

If you have already launched your company, our guide will answer another important question:

“What did I miss?”

Inside Our Direct Selling Guide

Each chapter includes vital information, business building tasks, thought-provoking questions to direct you to action, examples, and suggested next steps. Topics covered include:

About Direct Selling
Telling Your Story
Building Your Team
Positioning Your Company
Product & Income Opportunities
Compensation Plans
Assessment of Competitors
Initial Recruiting
Legal Issues
Sales Tax
MLM Software Options
Business Plans
Money
Major Task List
Business Building Checklists
Pilot Program Considerations

and many more.

For more details, view the Table of Contents.

Would you like to know more about what others think of our book? Browse our Guide Comments.

While there are common elements between network marketing businesses, party plan businesses, and other types of businesses, our guide addresses the need-to-know differences.

This extraordinary guide offers not only important reading material to teach you what you need to know, but also groundwork activities at the end of each chapter to give you clarity, focus, and a path to take you to your goal.

Conclusion

If you are building or growing a home party plan or network marketing company, this guide was written for you.

The price is $299. Included with each guide is one hour of consulting for your business, a $200 bonus value.

Learn what you need to know and do to be successful. Avoid mistakes that may cost you thousands of dollars. Save valuable time and money. Grow faster.

Start here. Start now. Click below to receive your copy by US Priority Mail.