Training Done Right

May 18, 2014 By admin Leave a Comment

Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways?

Training Topics

Your independent representatives need to be trained on several topics. These are:

History of your company and your company story
Your products or services, and their features and benefits
How to use your sales aids
Where and how to sell and recruit
Your company’s Policies and Procedures

Be sure to spend adequate time and focus on what can be said about product claims and income claims, and how to use social media and advertising.

Training Approaches

Not everyone learns best the same way. This means that your representatives should learn what they need to know by:

Reading the information in print or on your website.
Listening to information on audios.
Watching videos (or PowerPoints) on how the business is done.
Observing what their sponsors and upline mentors do

Quality Over Quantity

In today’s “give it to me now and fast” environment, training is performed best in bite-sized chunks. Present information that can be read, listened to or watched in less than 10 minutes at a time.

Your goal in creating training materials should be to use as few words in as few minutes as possible. If you can say something in three sentences instead of thirty sentences, do it!

Learn From Others

While you may develop and deliver some great training programs, some of your independent representatives will create effective training content that you may wish to include in your company training materials for everyone’s benefit. This is a good thing.

If you do include ideas that originate in the field, be sure to recognize the contributions of the contributors publicly. If you do, this will encourage more creativity from your field.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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