Direct selling companies need momentum to propel themselves forward.  Momentum is generated from an engine that is fortified with people, products, and purchases.  For many companies, Autoship can be a powerful fuel that drives the business forward faster.  Autoship can also help to drive sales volumes higher for your multilevel compensation plan.

What is Autoship?

Autoship is an automatic ordering program whereby representatives and customers of a direct selling company can place orders with the company that is shipped automatically on a periodic basis (usually monthly).

What Can Autoship Do For My Business?

Watch the video below to learn more.

What is a successful Autoship program?

A successful Autoship program is one that produces the following results:

1. It produces a higher rate of order placement from sales representatives and customers.
2. New representatives have more than one reason to signup with an Autoship order.
3. The percentage of the company’s sales attributed to Autoship is significant and growing.
4. The rate of retention of your sales representatives is higher relative to businesses selling similar products but without an Autoship program.
5. The shipment of Autoship orders does not cause a bottleneck in fulfillment.

What can Autoship do for my business?

Autoship accomplishes several company goals:

1. It encourages the placement of orders on a regular basis by its sales representatives.
2. Since effort is required to cancel an Autoship, representatives will order products over a longer period of time than they would otherwise.
3. Sales representatives don’t need to remember to order to meet their personal sales volume requirements.
4. When offered to customers of representatives, Autoship increases the value of the distributor’s business by providing a recurring income on recurring sales between the company and the customers.
5. Autoship can be used to help balance the volumes of orders to be packed and shipped throughout the month.
6. Autoship helps to increase the rate of retention of both sales representatives and customers.
7. When you know the percentage of company sales attributable to Autoship, you can predict next month’s total sales volume.

Do not ever require a personal Autoship purchase (or a required personal purchase of any commissionable products) as a condition for earning multilevel compensation.  This is illegal in the USA, Canada, and most countries around the world.

Conclusion

For many direct selling companies, Autoship is one of the most powerful fuels in the engine for success.

It’s easiest to offer an Autoship program if you are selling nutritional products, as they are packaged typically for a month’s daily use.

However, when packaged and marketed appropriately, Autoship can be used effectively to sell many other types of products.

For help creating or rejuvenating your Autoship program, contact Sylvina Consulting at 503.244.8787.

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