If your company isn’t growing or isn’t growing as quickly as you’d like, you need to know why before you take action.
Agenda
It will be one information-packed day. Here is the agenda:
How to Assess Your Company
Before you can improve your direct selling company, you need to evaluate its performance. In this first workshop, you will learn how to set goals, establish ground rules, select participants, and define your company improvement project.
Discover Your Strengths and Weaknesses
Each direct selling company is unique, but the challenges faced by network marketing and party plan companies aren’t unique. Mornings are good times to take a quiz. You will be presented with a quiz of “yes/no” questions to answer to help you to identify your company’s strengths and weaknesses. If you bring team members with you to this conference, you may discover that some of your answers are different. Sorry, no grades will be given on these quizzes. Your answers will remain with you (unless you decide to discuss them with us).
Factors That Impede Growth
If your company isn’t growing or isn’t growing as quickly as you’d like, you need to know exactly why it isn’t. While consulting with direct selling companies of all sizes, we have found that it’s rarely one cause. Usually, there are multiple contributors. In this session, we will present the most common factors that impede growth.
Evaluate Your Compensation Plan’s Performance
Whether you have a unilevel, generation breakaway, binary, or hybrid compensation plan, the process to evaluate its performance is the same. We will begin by reviewing the goals of all compensation plans and present the 12 key behaviors each plan should motivate and reward. Compensation plan performance evaluations focus on several views including (a) behaviors, (b) expectations, and (c) results. From these three points of view, we will teach you how to evaluate your specific compensation plan’s performance.
Increase Retention – Part One
Attrition begins immediately and continues throughout the lives of representatives, so your retention efforts need to begin immediately, too, and then continue without interruption. Learn what you can do to increase retention through your welcoming process. Put our experience reviewing starter kit contents and welcoming communication to good use. Understand the mistakes that others have made and take steps now to avoid them. Evaluate your Fast Start Program in light of best practices. Use communication to increase retention.
Improve Training Materials
Your training materials should be designed to accomplish specific results. How do you know if the desired results are being achieved? We will share with you the approach we use when we evaluate the printed and online materials of a direct selling company. When you return to your office, you can put the information learned in this session to use immediately to improve your training materials.
Communicate Better
Everything you say and do is under the microscope of your field. Sometimes companies make small mistakes in communication that have big consequences. Frequency, content, voice, tone, and action steps are all vital parts of communication. We will review with you examples of good, bad, and ugly communication. You can then make positive changes in your communication to elevate your image.
Increase Retention – Part Two
To be a retention superstar should be a dream of all network marketing and party plan companies. You have the keys to make this dream a reality. Learn how relationships, the value of the customer experience, your company culture, your compensation plan, product development, and other factors influence activity rates and retention. In the next session, we will explain how to properly measure activity rates and retention.
Measuring Your Business
Every direct selling company should have a complete set of key operating indicators (KOIs). But what should you be measuring? While every direct selling company measures its business in its own way, we will present the most common indicators and discuss how to measure the value of a representative. Increasing the value of a representative should be the goal of every direct selling company. Take the information learned in this workshop home and put it to use in refining or improving your KOIs.
Leadership Development
An investment in the future of others, leadership development is a priority of all successful direct selling companies. In fact, the strongest predictor for the future direction of a direct selling company (up or down) is the number of new first-level leaders. Learn how to evaluate and improve your leadership development program in this session.
Software
Your direct selling software gives you and your independent representatives’ information, and information is power. You need power to grow your company. Whether you are using outsourced or internally built direct selling software, the relationships you have with your developers are important. Learn what you can do to make your relationships better, minimize risks when changes are deployed, and how to know when it’s time to switch software providers.
Contests and Recognition
You know that the monies spent on contests, awards, incentives, and recognition – while small relative to your compensation plan budget – are important to the field. How do you know if your recognition programs are effective? Before answering that question, we will review best practices for creating contests and recognition programs.
Survey Your Sales Force
What are they thinking? If you’re not asking this question about your independent representatives, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes. A direct selling business is healthier when its independent representatives have positive attitudes about the company and its people, products, and income opportunity. Learn how to survey your sales force. Use the data from surveys to grow your business faster.
Location of Seminar
The Target and Take Action Seminar will be held on Friday, October 19, 2012, at the Courtyard Marriott, 13480 Maxella Avenue, Marina Del Rey, California 90292, only 4 miles from LAX airport. The seminar will begin at 9 am and conclude at 5 pm.
Book Early
To allow for more personal attention, attendance is limited to the first 10 enrolled direct selling companies.
Reserve your seats early. If you wish to grow your company faster, this is a conference you cannot afford to miss!
Bring Your Team
Send up to three people from your company for an all-inclusive fee of $1,200 with lunch.
Tickets
Get your tickets at http://target-take-action.eventbrite.com
About Sylvina Consulting
The direct selling experts at Sylvina Consulting have advised and strengthened many network marketing and party plan direct selling companies. Our full understanding of direct sales terminology, operations, software, and business practices and a network of industry resources developed over many years each adds great value to a business relationship with Sylvina Consulting.
In addition to our work with direct selling firms in the United States, Sylvina Consulting has clients in Australia, Belgium, Canada, Colombia, India, Israel, Mexico, Norway, Russia, Singapore, South Africa, and the United Kingdom.
For a confidential discussion of your needs, contact Jay or Victoria at Sylvina Consulting at 503.244.8787 or email jay@sylvina.com.
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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