Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…
Ask Victoria: How Important Is Your USP?
A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products or services or your company that differentiates them from others. You need to determine these things and you should do that now if…
Ask Victoria: How Do I Create A Unique Selling Proposition?
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Jot down the following information: Sales Methods How is this product sold? One to one? At-home parties? Is it demonstrated? If so, what are the elements of the demonstration? Delivery…