A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products, services, or your company that differentiates them from others. You need to determine these things and you should do that now if you…
Everything You Need To Know About Creating A Unique Selling Proposition
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…