One of the important decisions you will need to make for your new direct selling company is how to set prices for sales to your independent representatives and their customers. In this article, we’ll talk about options and provide you with some wisdom to help you in making your pricing decisions. Party Plan If yours…
The Elephant In The Room – Lack of Retail Customers
One of the elements of a pyramid scheme is the lack of retail customers. Pyramid schemes are illegal. A good number of network marketing companies have few retail customers who aren’t also independent representatives. This is the elephant in the room. In the Omnitrition, Trek Alliance, Equinox, and Burn Lounge cases, courts found problems with…
Carrot or Stick: Retail Customers for Network Marketing Companies
One of the differences between some network marketing companies and pyramid schemes is the presence of customers who don’t participate in the income opportunity. For many network marketing companies, however, there are very few retail customers who aren’t also independent representatives. In the Omnitrition, Trek Alliance, and Equinox cases, courts found problems with the payment…
Retail Customers Anyone?
Party plan companies have always generated a large percentage of their sales from purchases by retail customers. Retail customers, by definition, are non-participants in the income opportunity. Network marketing companies, on the other hand, traditionally have sold their products mostly to distributors. In fact, some network marketing companies don’t even have retail customer prices. Others…