As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or internet-based…
Ask Victoria: Why Can’t Representatives View All Customers?
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
Ask Victoria: What Are The Characteristics Of A Successful Catalog?
A successful catalog is a catalog that captures the attention of the buyer and encourages that buyer to order from your company. Here are some tips I’ve learned over the years that can help you to create successful product catalogs: Avoid small non-representative pictures of your products. Make all photos large enough to show details….
Is Your Direct Selling Website Working Well For You?
According to Wikipedia, a website is a “collection of related web pages, images, videos or other digital assets that are hosted on one web server, usually accessible via the Internet.” That’s the simple definition, but a website is really much more than that. For direct selling companies, a website is also your front door for current and…