On your journey to build a great direct selling company, you will face numerous challenges. To survive and prosper in this industry, your company needs to have an edge. That is why in 2011 MLM Attorney Kevin Thompson and compensation plan expert Jay Leisner created the Direct Selling Edge Conference to provide you with action steps you…
Direct Selling: Are You A Bad Actor?
I bet you haven’t been asked this question before. At the Direct Selling Association Annual Meeting in Orlando this month, President Joe Mariano talked quite a bit about bad actors. A bad actor is a direct selling company that is operating illegally or unethically or both. How do you know if your business is a…
About Digital Products
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is more…
Ask Victoria: What Is The Most Dangerous Thought?
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away. We Understand Thinking that the problems will go away by themselves is a topic that we discuss with many of our clients. The…
Pilot Programs For Direct Selling Companies
What Is A Pilot Program? A pilot program is a group of activities planned as a test or a trial of a business model. Some party plan companies and network marketing companies choose to conduct a pilot program before officially launching their direct selling companies. Why Do A Pilot? The more you know about your…
Direct Selling, Network Marketing, MLM, and Party Plan
If you’re confused by these words, then read this article to understand the differences between direct selling, network marketing, MLM, and party plan. Direct Selling Direct selling is the sale of a product or a service that is conducted outside of a permanent retail location. Most often, the sale occurs from one person to another….
Are Business Cards Still Relevant?
Are you still purchasing and giving others your business cards? Are your independent representatives? Heck, we don’t even have to talk with each other face to face anymore….or do we? We can just use our phones to text each other, so, I ask you, “Do we need to be passing out these pieces of paper?”…
Ask Victoria: What Is A Leader?
In direct sales, leaders must have many of the same qualities as company owners because they essentially own their own businesses. Some of these qualities include: Discipline. Treat a direct sales business like a commission-only corporate job, with no base pay or income guarantees. Consistency. Continually perform the same tasks for the best results. Motivation….
Ask Victoria: Do I Need A Business Plan?
If you are thinking about or are in the midst of creating a new party plan or MLM company, you may be wondering if you need a business plan. A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or…
Ask Victoria: Why Is The Direct Sales Attrition Rate So High?
The rate of attrition of independent representatives of direct selling companies is high for many reasons. Here are several of them: Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and…