Take The “Survival Test”

August 13, 2009 By admin Leave a Comment

Did you know that successful network marketing companies depend on the presence of purchasers who buy the company’s products or services (and continue to do so) while they are making little or no money through the company’s income opportunity?

Each month, we receive many phone calls from people who are seeking to build network marketing or party plan companies.

During these calls, we often talk about the product or service to be sold. One of the questions we ask is, “Will people buy your products or services even if they are not making any money through your income opportunity?”

We explain that it’s really important that the product or service to be sold is purchased by non-participants in the income opportunity. Independent representatives of party plan companies by definition sell their products to retail customers, so this concern for them is a non-issue.

If yours is a network marketing company, however, be aware of the following facts:

1. You would like all of your independent representatives to make great money through your compensation plan.
2. However, the majority of representatives make little or no money on the sales volume of others through a company’s income opportunity.
3. Nonetheless, the independent representatives who are not making money through your income opportunity need to buy your products (and continue to do so).
4. Product differentiation, product benefits, product and brand loyalties, and engaging customer experiences can each help to increase retention.
5. Legally speaking, we recommend that your products and services are sold to as many non-participants in the income opportunity as possible. Here, I am talking about customers.
6. If no one will buy your products unless they are making money through your compensation plan, your long-term business success and legal survival are in danger!

Now that you’ve taken the Survival Test, can you say that your business is in excellent shape?

For help to strengthen your business, contact Jay at Sylvina Consulting at 503.244.8787 or by email, jay@sylvina.com.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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