When and How to Do It
At home parties, we want consultants to sell products, obtain bookings for future parties, and introduce the income opportunity to others.
Here are some tips you can share with your sales force on how to recruit at parties.
1. Before you arrive, be sure you are “dressed for success.”
2. Ask the hostess before the guests arrive if she or anyone at the party may be interested in learning more about what consultants do and how they make money.
3. Begin by assuming that everyone at the party is a “prime candidate” for the income opportunity.
4. When introducing yourself, explain why you become a consultant and the benefits you like best about being a consultant.
5. Be sure to look around to see who is paying the most attention at this time.
6. Throughout the event, stop periodically to look and listen. Look for outgoing guests, those who may need a few extra dollars, and those who complain about their jobs or life at home.
7. Show with your smiles and excitement that being a consultant is fun and profitable.
8. Don’t assume if someone has a career that the person wouldn’t like a new one or an opportunity to supplement her income.
9. Pepper your presentation with things you like about the company, the role of a consultant, and the income.
10. Ask each guest when accepting her order if she would like to know more about the great income opportunity. Be sure to make eye contact when you ask. If you can share something about the opportunity that you think the person would appreciate, do it.
Here’s another nugget of advice:
While the average guest is not interested in the income opportunity, there are more who are potentially interested than those who express interest on their own.
Informal studies have shown us that approximately one out of every 200* guests at a home party will ask on her own about the income opportunity and become a consultant, but if the consultant asks each guest, the recruiting odds improve significantly. On average, one out of every 50 guests will become a consultant, but only if she is asked.
* The numbers 200 and 50 aren’t applicable for every company. The takeaway is that asking improves the odds substantially.
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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