In previous videos, we’ve talked a lot about compensation plans. In this one, we’ll address one component of the other side of field compensation – recognition.
Field compensation should include both money paid through your compensation plan and recognition. Incentive trips are one component of recognition for both party plans and network marketing companies.
Planning Your Trip
Watch the video below to learn how you will design your trip, who is invited on the trip, and the things you need to consider when making these important decisions.
Why Incentive Trips
People are motivated not only by money. Trip incentives encourage representatives to work hard for the recognition earned for achieving a specific goal.
Trip incentives are vital to keeping your most productive representatives excited and focused. Trip incentives can be great motivation tools and often a company will see a measurable increase in sales during the qualification period.
A prospective client the other day confided to me that his top producers seem to be stagnant. He said, “They are making more than they ever have and frankly, they are pretty content. I’d like them to work a little harder.”
Length of Performance Period
Now, let’s look at the period during which a trip can be earned. How long should it be?
One month is too short. One month doesn’t give enough time for representatives to build momentum or enthusiasm. They need to have time to focus on sales and goals and prepare. The month you may have chosen may be the month your representative has kids home for spring break and as a result, it may be difficult to meet the requirements that month.
One year is too long. Our lives are filled with family needs, social obligations, and often a full-time or a part-time job. If we have to look at a year down the road, we may not start focusing on the incentive trip until it’s too late.
Three to six months is ample time for representatives to focus on the task at hand and for goals to be met along the way so the trip can be theirs if they work hard enough. This amount of time also allows representatives to overcome the ups and downs brought on by seasonal sales, family obligations, and other issues that may arise during the qualification period.
Warning
Don’t make the mistake of offering a trip incentive to only the top 10 performers. For a trip incentive, it’s better to set specific requirements.
Get Going
For help constructing your next trip incentive, give us a call at Sylvina Consulting at 503.244.8787.
More Recognition Tips
Did you know that recognition is your business?
If you own or are employed by a network marketing or party plan company, one of your primary goals should be to attract and retain your independent consultants.
Direct selling consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own businesses. All of what they do is truly up to them. So, you must find ways to encourage them to stay in the game.
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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