What To Do When Leaders Stop Leading

June 12, 2021 By admin Leave a Comment

Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative.

That’s the good news. The bad news is that all leaders eventually stop acting like leaders.

Why? There are many reasons and there is a lot you can do to keep them engaged and productive. Watch this video to learn more.

Leader Retention and Leader Recovery

Leadership Development Basics

What is a Leader?

In general terms, a leader is a person who has personally enrolled “so many” others and who is active in the business by meeting or exceeding the minimum personal and group volume requirements of the company’s compensation plan.

It would be great if everyone who joined a direct selling company became a leader. Unfortunately, this doesn’t happen. Instead, leaders comprise a small but important minority, usually 5-15% of a sales force.

Leadership Development

Most leaders in a sales force aren’t naturally born that way.

Leadership development is the name given to a system that identifies prospective leaders and provides them with training, tools, support, and recognition. Your Leadership Development Program should attract and build strong leaders.

An investment in the future of others, leadership development is a priority of all successful direct selling companies. Leaders are vital to the growth of all direct selling companies. In fact, the strongest predictor for the future direction of a direct selling company (up or down) is the number of new first-level leaders.

What is a Leadership Development Program?

A Leadership Development Program is a company initiative with eight steps. The steps are:

“Leader” definition.
“Potential Leader” definition.
Leadership development
Leadership training.
Leadership activities.
Leadership rewards.
Leadership promotion.
Teambuilding culture.

Each step answers an essential question. Here are the eight questions:

What is a leader?
What is a potential leader?
How will potential leaders become leaders?
What do leaders need to know?
What do all leaders do?
What do new leaders receive when they become leaders and what do the upline leaders get when he or she helps in leadership development?
How do the company and the field promote the leadership opportunity?
In addition to promoting leadership, how will the company and the field promote teambuilding?

More About Leaders

If you want your leaders to recruit more, read How Much Recruiting Do You Want From Your Leaders?

If you want more leaders, read How Do I Attract Leaders To My Company?

Your Leadership Development Program

Do you have an effective Leadership Development Program? If not, contact Sylvina Consulting for help.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

Subscribe for FREE to receive our monthly email newsletters.