To start a fire, it helps if you have kindling – wood or paper that burns at a lower temperature.
Do you have kindling for your direct selling fire?
If you have a network marketing or party plan company, you may be wondering what you can do to grow your direct selling company faster.
The good news is that you can do a lot with dry wood and the right kinds of kindling.
About Wet Wood
Wet wood is difficult to burn. How do you know if you have it? You have wet wood if….
- your products are purchased only to qualify for activity
- your compensation plan doesn’t reward and motivate the 12 key behaviors
- your fast start program has low participation
- you don’t have a recruiting culture
- you don’t believe in recognition with all your heart and all your might
- your company’s leadership development program is absent or hidden
- your company’s values aren’t shared or are unknown
- you communicate infrequently with your sales force
The Right Kinds of Kindling
Not all types of kindling are right for every sized company. For example, if your company is new or not too big yet, your kindling should include….
- personally calling new representatives to welcome them
- leading weekly conference calls on various topics
- traveling to meet with small groups of representatives
- incentives with attractive and affordable prizes
The kindling of larger companies may include….
- regional conferences
- multi-month contests with larger prizes
- celebrity-endorsed brands
- international expansion
ALL network marketing and party plan companies should have kindling like this…
- products that people buy because they want them
- a fast start program where many new reps win
- a compensation plan that truly rewards recruiting while motivating all of the right behaviors
- positive values that are shared and practiced by all corporate staff
- recognition that is a large part of your company culture
- a leadership development program that produces leaders
Conclusion
Dry wood burns, but wet wood doesn’t. Using dry wood with the right types of kindling will help your fire to burn bigger and brighter.
Where can you get more kindling? Start here.
To turn up the heat, call Jay at Sylvina Consulting at 503.244.8787. We’ll help you to light your fire in a big way!
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
Leave a Reply