How Are Direct Selling Executives Just Like Airline Pilots?

June 28, 2009 By admin Leave a Comment

Just like an airplane pilot, operators of direct selling businesses need to have an accurate set of gauges.

Do you have all the information you need to run your business? If not, you’re flying partly in the dark!

Recruiting, activity, sales, retention, compensation, rank promotions, and demotions… each offers a different view of your business.

Measuring key operating indicators in each of these areas is important, but it’s not enough. For effective piloting, the data needs to be compared not only to historical values for your company but also to industry averages for your type of direct selling business.

The analysis is vital to understanding what the measurements truly mean for your company.

It’s not sufficient to rely upon the canned reports provided by your MLM software company, for your business is different in one or many ways from others. These differences need to be addressed in the indicators you monitor for your business.

Here are four steps you can take today to become a better pilot of your business:

Identify the key operating indicators for your business. Have you identified all of them?
Obtain the raw data that comprises these indicators.
Perform analysis to uncover the meanings hidden in the data. Do you know where to look?
Take action as needed to keep your business healthy and strong or to respond proactively to problems found as early as possible.

Without using a dependable set of gauges, an airline pilot is far more likely to crash. Don’t risk your business by flying by sight only.

Sylvina Consulting offers a free, 30-minute consultation on your key operating indicators. For details, call Jay at 503.244.8787 or email jay@sylvina.com.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

Subscribe for FREE to receive our monthly email newsletters.