All network marketing and party plan direct selling companies are in search of new products.
Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like?
We have. In all, we’ve identified 20 attributes of the ideal direct selling product. You should know them all.
What Is The Ideal Product?
To see the list of 20 attributes, watch our video. Keep our list in mind and use it as your own personal Product Shopping List.
What Do You Think?
Is this a tough list? Leave a reply if you’d like to share your thoughts. Do you still have questions? Feel free to give us a call, or shoot us an email. We are always happy to help guide you through your journey to becoming a successful business owner of a direct selling, party plan, or social selling company.
You Have Choices
Independent representatives and their customers expect you will offer new and improved products. Direct selling companies want their representatives to consume or use personally more of their products. Both network marketing and party plan companies recognize that the success of their representatives is based in part on selling to the same customers more than once.
Simply put, new products and product reformulations are essential to help keep representative-customer relationships intact.
About Product Development
Did you know that product development is a 12-step process? The steps include:
- Generating ideas
- Filtering ideas
- Developing a product concept
- Researching the market
- Creating a prototype
- Testing the prototype
- Refining the design
- Producing the initial run
- Testing the product for efficacy and customer acceptance
- Adjusting the design as needed
- Producing the second run
- Creating product descriptions and training materials
New Products
If yours is a party plan company, it’s likely you have a catalog. Timing new product introductions with the release of the next catalog make good business sense.
If your products are few in number or if you don’t have a catalog, that’s OK, too. You are free to release new products without concern for the timing of catalog printing.
Whether you announce new products annually, quarterly, monthly, or periodically, it doesn’t matter as much as having a pipeline stocked and ready for new product announcements on time.
Big Deal!
When you release new products or new product formulations, make the release a big deal. Celebrate the unveiling of new products as a big accomplishment, but don’t congratulate yourself. Instead, focus on the benefits independent representatives and customers will experience from the new or improved products.
Conclusion
New product introductions are essential to the success of all direct selling companies. Whether yours is a party plan company or a network marketing company, product development is a task that is never done.
Direct Selling Edge Conference
If you’re looking to build your network marketing or party plan direct selling company faster, you need to be at the next Direct Selling Edge Conference. It’s coming up soon.
You may be asking yourself, “Why should I go to this conference?” I’ll tell you why…
Have you considered the power of just one new great idea? One idea that you don’t know just yet can make all the difference to your company.
At the Direct Selling Edge Conference, you’ll hear two full days’ worth of them.
Do you know 100% of what you need to know to have a successful growing company, or do you need to know more? What are you doing to learn what you don’t know yet?
About The Direct Selling Edge Conference
Held since 2011, the Direct Selling Edge Conference is a direct selling school for companies like yours.
Our faculty members drill down very deeply into the most important topics everyone needs to know more about. Topics covered in depth include compensation plan design (two sessions), legal issues (two sessions), social media, recruiting, founder programs, project management, how direct sellers think, compliance, and software.
You will also have an opportunity to ask questions of our speaker panel where we answer as many questions as possible.
At the end of both days, there are two hours of private appointment times reserved when you can meet with conference faculty members. This is free consulting for your company, with an added bonus of conference registration.
If you haven’t yet attended one, you should attend the next Direct Selling Edge Conference!
Just A Few Attendee Comments
- “The price of this event is a bargain. I have paid thousands of dollars more to attend conferences that were less informative, less instructive, and less friendly.”
- “I went to another company’s conference last spring. I learned more in the first two hours of this conference than I learned in two days with the other one. The content shared was detailed and specific.”
- “We have been in business for a few years. This conference is a must not just for startups. The quality and knowledge of this conference’s speakers are simply amazing. It blew my expectations!”
- “The information presented at DS Edge was worth 10 times what I paid to attend.”
- “I came to this conference two years later than I should have. Had I come two years earlier, I would have saved over $100,000 AND two years.”
More Attendee Comments
Discover what others have told us about their Direct Selling Edge experience, here!
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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