Is Your Direct Selling Website Working Well For You?

May 22, 2009 By admin Leave a Comment

According to Wikipedia, a website is a “collection of related web pages, images, videos or other digital assets that are hosted on one web server, usually accessible via the Internet.”

That’s the simple definition, but a website is really much more than that.

For direct selling companies, a website is also your front door for current and prospective representatives, and customers, and if yours is a party plan business, for hostesses as well.

Is your website welcoming your visitors?

Do your visitors stay awhile once they arrive?

Begin assessing your website by answering the following questions:

Goals

What is each of the goals of your website?
Have you evaluated your website to assess how it is meeting each of your goals?

Visitors

Have you identified the types of visitors you wish to welcome to your website?
Does your home page provide a clear navigation path for each of your types of website visitors?

Navigation

Throughout your website’s pages, do you provide more than one clear method of navigation?
Are you tracking visitor statistics by path?

Targeted Conversions

Have you identified your conversion activities?
Are you monitoring trends in conversions?

Referrals and Links

Where are your website visitors coming from?
From which websites are your visitors referred?

Keywords

Are you reporting which keywords direct visitors to you?
Are you adjusting your keywords periodically and monitoring changes in traffic as a result?

Appearance

Is your website loaded with enough white space?
Are the content and the navigation easily understood?

Blog

Do you have a blog on your website?
If you do, are you updating content at least weekly?
Are you inviting your readers to comment on your posts?

Current

Do you update your content regularly?
Is the contact information correct?
Have you removed references to “upcoming” events that have come and gone?

Sylvina Consulting offers a range of consulting services to established and emerging network marketing and party plan companies, including website assessments. For more information, click here or call 503.244.8787.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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