About Digital Products

April 7, 2017 By admin Leave a Comment

Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products.

Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line.

Did you know that if your company provides digital products, your company is more visible in the eyes of regulators?

Token Products

Regulators care about many things, one of which is product usage. They don’t want direct selling companies to sell products that aren’t used. We call these “token” products because what they are doesn’t matter.

Companies who sell token products focus their promotional efforts almost completely on the income opportunity. Very little is said about the product. Very few sales are made to customers who are not participants in the income opportunity.

The importance of selling to customers is absent from the business model of direct selling companies that sell token products because almost no one would buy these products if it were not for the income opportunity.

Clearly, token products have no place on my list of best products for direct sales.

About Digital Products

Digital products are provided online by software that tracks usage.

When a company sells digital products, it is very easy for regulators to determine product usage statistics because the company has the usage data. The data makes it very easy to determine whether a digital product is a token product.

If you are selling or thinking about selling digital products and you wish to operate safely in a world of regulators, be sure to sell products that are sufficiently used. Otherwise, your life as a direct selling company will be short, while your life in prison may be long.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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