One of the decisions you will need to make for your direct selling company is how much of your multilevel compensation plan you will reveal to the general public on your website.
Interestingly, the decisions companies make are made for different reasons. In this post, we’ll examine the choices available to network marketing and party plan companies and why each of these options may be chosen.
The Choices to Explain Your Compensation Plan
Keep It Hidden
Some companies choose to not display publicly any information whatsoever on their compensation plan. The reasons given for this choice are usually (a) our plan is a trade secret so we don’t want anybody to copy it or (b) our plan is complicated and we don’t want to scare away any prospective reps who may be confused if they read our plan without someone there to explain it.
Did you know that your compensation plan is not a trade secret? Anyone who wants to get a copy of your compensation plan merely needs to signup as a rep to get a copy. So, I don’t believe this reason is a good one.
The second reason is valid if you don’t have a good compensation plan field document or presentation that explains how your plan works. However, since every direct selling company should have a clear field document, I don’t accept this excuse, either.
Here are two great reasons not to hide your compensation plan from the public:
- Some people believe that if a direct selling company hasn’t published its compensation plan to the public, they are hiding something they don’t want the outside world to see.
- If a prospective rep is considering joining your company or another company and he or she can’t find your compensation plan on your website, it’s possible that you won’t be chosen.
Make It Brief
Other companies choose to display an abbreviated version of their plan which may include (a) a list of ways you can get paid, (b) details on what the first few titles in the plan can earn, or (c) a chart that contains columns and rows of title qualifications and rewards without definitions and examples.
This approach is usually chosen as a compromise between those in the company who want to display nothing and others who would prefer to explain it all.
So, what does this approach accomplish? It gives prospective representatives a glimpse of the compensation plan that leaves them wondering, confused, or frustrated. These are not feelings I would wish upon people who are thinking about joining my company.
Share It All
The wisest of companies choose to share their entire plan in a place on their websites that is not password protected. They present the plan in different formats which may include a field document, a PowerPoint presentation, and/or a video.
In the compensation plan content, they make references to the company’s mission, culture, and opportunity. In other words, they use the compensation plan presentations not only to explain how they pay their representatives but to share the other benefits offered by a great company.
Your Choice
So, now you know your choices. Make yours a good one!
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