Twice a year we co-sponsor our two-day educational event known as the Direct Selling Edge Conference. This is a school for new and established owners, employees, and executives of network marketing and party plan direct selling companies. A question that has been asked many times to our panel of direct selling experts has been, “What…
Why Trip Incentives Are Crucial To Productive Representatives
People are motivated not only by money. Trip incentives encourage representatives to work hard for the recognition earned for achieving a specific goal. What Can You Do? Trip incentives are vital to keeping your most productive representatives excited and focused. Trip incentives can be great motivation tools and often a company will see a measurable…
Is It Wise To Have A Simple Compensation Plan?
Simple compensation plans have only one virtue and that is, that they are easy to explain. Everything else about them isn’t good. Have you ever wondered, then, why do people design simple compensation plans? The reasons might surprise you. To hear more on this topic, watch our informational video below. Design Without…
Thumper’s Wisdom
In the classic Disney film “Bambi”, the rabbit Thumper offered some great advice. He said, “If you can’t say somethin’ nice, don’t say nothin’ at all.” What does this have to do with direct selling? The answer is “a lot.” Something Good When people join a direct selling company, they are…
About The Compensation Plan Teeter-Totter
Do you remember going on the teeter-totter when you were a kid? If you lived in Australia, Canada, the UK, or other former and current British possessions, you probably remember the seesaw. When you were up, your partner was down, or vice versa. Without realizing it, your company may be riding on the compensation plan…
How Should You Reward Retention?
As a compensation plan expert, I’ve written extensively about the 12 key behaviors all compensation plans should motivate and reward. The 12th behavior is staying active and engaged in the business. This is retention. What Is Retention? At one of the Compensation Plan Workshops that I conducted in South Africa for direct selling companies, an…
Independent Representatives And Their Downline Customers
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
What You Need To Know About Required Or Optional Monthly Fees
When it comes to charging your independent reps required or optional monthly fees, your direct selling company has choices. This video is about these choices. Shortly, I will explain the strategies and consequences of each one. Why Charge A Renewal Fee? Some direct selling companies charge their independent representative’s annual renewal fees. Each company…
Secrets To A Successful Conference Call
Successful conference calls truly are great because they produce wondrous results. Participants not only learn important information but also get motivated to do something positive for their business afterward. Watch our life-changing video below to hear our tips on how to conduct a successful conference call. Successful Conference Calls Like a cake,…
Digital Products: What You Need To Know
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is…
Advice For Creating Your Company’s Budget
A budget is an itemized summary of expected income and expenses for a period of time. The most important word in my definition is “itemized.” A budget is not just a total. Why Do You Need A Budget? If you’re starting or growing a direct selling company, the odds are high that your funds are…
Focus On Customer Videos
Now more than ever before, network marketing companies need to have customers who are not participating in the company’s income opportunity. The videos below are all about customers. To learn everything you need to know about customers, watch them all! Compensation Plans: Focus On Customers About Preferred Customers You Need To Have Real…