Compensation plans are important. They motivate and reward specific behaviors. But what if your compensation plan isn’t doing that well enough? How do you transition from one compensation plan to another? The short answer is “carefully”, but you need to know more than a one-word answer. In this video, you’ll learn what matters most and…
How To Avoid Project Failure
At some time in your life, you’ve probably read about what it takes for a project to be successful. Equally important, however, is recognizing what you should not do on your project. How To Avoid Project Failure Whether your project is an MLM software implementation, the launch of a new direct selling company, a compensation plan…
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point as this one does. When Retention…
How To Make Good Business Partner Decisions
Just like marriages, business relationships can break apart for fundamental reasons. This video contains many important tips on how to protect your business from the risks of business partnerships. Great Business Partner Advice Whether you’re in search of new business partners or you’re already hooked up, there are smart things you can do now to strengthen…
How Are Direct Selling Executives Just Like Airline Pilots?
Just like an airplane pilot, operators of direct selling businesses need to have an accurate set of gauges. Do you have all the information you need to run your business? If not, you’re flying partly in the dark! It’s insufficient to rely upon the canned reports provided by your MLM software company, your business is…
Why You Should Never Put Yourself Into Your Company’s Genealogy
Most of the articles I have written over the years while working with network marketing, referral marketing, direct selling and party plan companies haven’t been controversial. This is NOT one of them. The Issue Several times each year, we learn that a client of ours or a prospective client is planning to (or already has)…
Video: One Hour of Direct Selling Legal Education
Did you know that the laws governing the direct selling and referral marketing channels are a complex tapestry involving state and federal statutes and an array of regulations? While direct selling attorneys are truly the experts when it comes to these laws, it is important for you if you operate or will soon operate a…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
Compensation Plan Changes – Best Practices
Whenever a direct selling company or a referral marketing company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Does Your Compensation Plan Have Problems? As compensation plan consultants, we can learn about a direct…
Compensation Plan Videos
Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded. Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better. About Jay Leisner Jay Leisner is a top direct selling…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
Our Videos On Leadership
Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative. Everyone wants more leaders, but how do you get them? There are two schools of thought regarding leadership. One says leaders are born, that is, they have innate…