Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
Why Is Recruiting Like Panning For Gold?
Have you ever panned for gold? To us, recruiting is a lot like panning for gold. Everything looks like mud until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first…
What You Should Know About Your Competitors
As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or internet-based…
Why You Should Read Our Book
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
Karen Speaks: Get More Corporate LinkedIn Followers
by Karen Clark, My Business Presence Company Pages on LinkedIn can only be created by corporations or small businesses whose owners own the business domain, website and have an email address associated with it. When LinkedIn first introduced Company Pages, it seemed like a great idea. Assuming it would be something like the Business Page on…
Ask Victoria: What Should I Know About My Competitors?
As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or internet-based…
7 Ways to Improve Your Corporate Facebook Effectiveness
By Karen Clark of My Business Presence Spring is in the air, so it is time to do some Facebook spring cleaning. Whether your company is a seasoned Facebook veteran or 2016 is the year you plan to really take off with Facebook marketing, the following practices will help position your company to maximize results from…
Recruiting: What Are The Most Common Facebook Mistakes?
One of the things I learned a long time ago is that in advertising, it’s recommended to have a call to action. We want prospective customers to do something when they read an advertisement. Does this sound familiar? Interestingly, when it comes to social media and recruiting, the advertising rule book offers the wrong advice….
Ask Victoria: Who Do I Hire First?
When you are starting a new direct selling company, you know you are going to need to hire employees. What types of people should you be hiring? Who should you hire first? Interestingly, the skills you will need in your first employees are the skills you don’t have or the skills you don’t want to…
Ask Victoria: Where Can I Send My Employees To Learn More About Direct Selling?
Did you know that the average employee of a direct selling company has never worked for a network marketing company or a party plan company like yours before? This means you have employees who don’t know enough about direct selling. Where can they go to learn what they need to know to make big contributions…
Ask Victoria: How Do I Make January Better?
In the month of December, everyone does everything they can to get sales, and, for the most part, by the end of the month, we are all exhausted. In the world of direct selling, for many companies, January is a slow month in terms of sales. So, what can you do to make January a…
Ask Victoria: How Do I Make My Website Better?
When I talk with young direct selling companies, I always ask for their website addresses so I can learn more about their products and more about them. However, I also want to see where they are focusing their efforts and to check if their website reflects their intentions. If you want to concentrate on the…