Terminations, deactivations, and reclassifications are all terms used to describe the process used by network marketing and party plan companies to end the businesses of their independent representatives due to insufficient activity. Having consulted with direct selling companies for over 30 years, I have seen a wide variety of approaches used by direct selling companies…
25 Reasons Why People Leave
Did you know that the average direct selling company experiences an annual retention rate of only 20% for new representatives? It’s shocking, but who wants to be average? Wouldn’t you rather your company be better than average? You bet you would! Before telling you what you can do to raise your rate of retention, let’s…
Ask Victoria: What Should I Do About Leaders Who Stop Leading?
Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative. That’s the good news. The bad news is that, eventually, all leaders stop acting like leaders. Why? There are many reasons and there is a lot you…
What Will I Learn At Direct Selling Edge?
The Direct Selling Edge Conference has become the best and most informative two-day school for new and young network marketing and party plan companies. MLM lawyer Kevin Thompson of ThompsonBurton and MLM compensation plan consultant Jay Leisner of Sylvina Consulting invite owners and employees of network marketing and party plan companies to attend their two-day direct…
How To Grow Your Company Faster
If you have a direct selling company, you probably want it to grow faster. Faster means more reps, more sales, more sales per rep, and more retention. So, how do you get all of these mores? First, you need to be ready for growth. How To Get Ready For Growth Let’s discuss products and services…
Be A Student of Direct Selling
Do you have a new or young direct selling company? Start the new year right with two full days of direct selling education at the Direct Selling Edge Conference in Franklin (Nashville), Tennessee on January 23 and 24, 2014. What Will I Learn? Join Sylvina Consulting and other seasoned industry pros as we guide you…
Your Competition: Who Are They?
In life, we all compete to win. In business, winning means getting the sale. As a direct selling company, you are competing with others. You’re competing for independent representatives and you’re competing for customers. The first step in competing well is to identify your competition. Next, you can develop strategies to win.
The Golden Rules of Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different.
Ask Victoria: Why Should Direct Selling Companies Send Newsletters?
In these days of instant communication, you might be wondering if newsletters are “old school” and if your direct selling company should stop creating and sending them out. The answer is absolutely not.