Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
Should You Permit Orders From Anyone On Your Company’s Website?
Will you permit anyone to place an order on your direct selling company’s website or must customers order only from the replicated websites of your representatives? Before you answer, understand that this question is actually on a controversial topic, as not all companies answer this one identically. Do you know all of your options? Here…
Introducing New And Improved Products
Product development is not a task you should check off your list. That’s because it should never be completed! What’s New? Independent representatives and their customers expect you will offer new and improved products. Direct selling companies want their representatives to consume or use personally more of their products. Both network marketing and party plan…
What Is Your Company’s Unique Selling Proposition (USP)?
A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products, services, or your company that differentiates them from others. You need to determine these things and you should do that now if you…
How Do I Know If My Product Is Good For Direct Selling?
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product. You should know them…
Everything You Need To Know About Creating A Unique Selling Proposition
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…
Digital Products: What You Need To Know
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is…
How Important Is A Company Story?
What makes a good company story? Often when we begin working with party plan and network marketing companies, we ask them to tell us their story which includes how they got to this point. During the process, we begin to see some interesting points that seem to be consistent in each of their stories. What…
New Problem: Joining For Product Discounts
Not so long ago, network marketing companies wanted people to join their companies just for product discounts. In fact, they set the prices for their starter kits, enrollment fees, and products perfectly so that it was easy to see how it was cheaper to join as a representative and buy products at the rep price…
3 Biggest Direct Selling Challenges
Every business is affected by technological, cultural, political, and lifestyle changes. Direct selling companies are no different. To survive and prosper, they must change to adapt to change. Today, direct selling companies face 3 big challenges. These challenges are: Competing with Amazon.com Having enough “real” customers Explaining clearly why their income opportunity is the best…
How To Choose A Direct Selling Company
So, you are thinking about joining a direct selling company and you’re not sure which one you should join. The good news is that you have many choices, and the bad news is that you have many choices. So, how do you choose? Easy. Evaluate each of your choices by taking the 4-P Test. Ask…
About Digital Products
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is more…