A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first 100…
Compensation Plan Videos
Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded. Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better. About Jay Leisner Jay Leisner is a top direct selling…
Why Compensation Plans Are Changing
As I have written for many years, a good compensation plan financially and ethically fits your business while motivating and rewarding very specific behaviors from your sales force. In all, there are 12 essential compensation plan behaviors. 12 Compensation Plan Behaviors These behaviors are… Personally purchasing your products or services. Selling to customers (non-participants of the…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
When Should I Ask A Direct Selling Business Consultant For Help?
You have put a lot of time, money, and energy into your direct selling, network marketing, referral marketing, party plan, or social selling company. It’s your baby, but it’s not always easy to be a good parent of your company. You may be wondering when is it time to ask a direct selling business consultant…
Compensation Plans: Structure Matters
In compensation plans, there are positions of achievement we call titles or ranks. To qualify for them, independent representatives meet volume and structure requirements. Both are measurements of organizational performance. A volume requirement is a measurement of volume from (a) an individual independent representative, (b) a group of independent representatives within one’s downline, or (b)…
How Much Is A Distributorship Worth?
A business is an asset with a revenue stream which can be purchased or sold. Businesses can be valued in a number of ways. One way to value a business is to use SDE (seller’s discretionary earnings). SDE includes the net profit of the business plus any personal income, discretionary income, one-time expenses, and owner…
Why Is Recruiting Like Panning For Gold?
Have you ever panned for gold? To us, recruiting is a lot like panning for gold. Everything looks like mud until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first…
When Should You Pay In Products?
Wouldn’t it be great if you could pay your independent representatives in product instead of money? The good news is that there are times when product is the right form of compensation. Principles First One of the guiding principles of multilevel compensation is to keep within your compensation plan as large a portion of product…
3 Behaviors We Want From Our Reps
The average life of a direct selling or referral marketing representative with your company is short, unfortunately. Before it ends, we want to see two behaviors and after, we want to see one. Why Are Average Direct Selling Lives Short? By design, most direct selling and referral marketing opportunities are priced very affordably. We want…
The Rules of Recognition
As a direct selling company or a referral marketing company, one of your primary goals should be to attract and retain your independent sales representatives. Distributors and consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own businesses. This means…
Why FTC Decisions On Vemma and Herbalife Matter To You
If your direct selling company has a multilevel compensation plan, it is in your best interest to be aware of the recent FTC actions against Vemma (August 2015) and Herbalife (July 2016) because your company and your compensation plan may have some of the same problems. Watch this video now to learn why these FTC actions…