Best Products for Direct Sales

March 5, 2022 By admin 1 Comment

All network marketing and party plan direct selling companies are in search of new products.

Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like?

We have. In all, we’ve identified 20 attributes of the ideal direct selling product.

Print out this post and use it as your Product Shopping List.

This product is small enough to be carried by your independent representatives at all times to show to others.
It elicits questions when people see it.
People perceive this product to be of high value and importance in their lives.
It’s easy to explain the product.
Sampling the product is easy.
It has features or benefits one can experience quickly.
Selling this product is easy.
This product can be labeled with your brand name.
The value of your brand is demonstrated well with this product.
It can be purchased more than once, preferably on a predictable schedule.
Consumed not only by your independent representatives,this product is purchased by retail or preferred customers of your representatives.
Your company can drop-ship this product directly to end consumers, whether independent reps or their customers.
You know the identities of most or all of the end consumers of these products.
Identical products are not available anywhere else but from your company and its sales reps.
Similar products are not easy to find.
All of the features of other products are not present in similar products.
Other products are priced higher than your products.
No other network marketing or party plan company sells this product today.
Your company can obtain this product at a cost of no more than 20% of the retail customer price.
Within 30 days of order placement, your suppliers or manufacturers can provide requested quantities of this product to your company.

What do you think? Is this a tough list? Leave a reply if you’d like to share your thoughts.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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Comments

Scott says

March 26, 2010 at 11:21 am

I think the ones that stick out to me most are:

1) Small product, portable, and can take anywhere.

14)Identical products are not available anywhere else but from your company and its sales reps.

15) Similar products are not easy to find

18)No other network marketing or party plan company sells this product today.