A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products or services or your company that differentiates them from others. You need to determine these things and you should do that now if…
Compensation Plans And Successful Companies
In late January, my friend and partner in the Direct Selling Edge Conference, Kevin Thompson of ThompsonBurton interviewed me about compensation plans and what makes a company successful. Take a few minutes to listen to our conversation. It’s good stuff.
Ask Victoria: Are You Driving Business To Your Competitors?
One of my favorite sayings is, “Any degree of difficulty makes it less likely a customer will buy from you.” What if a person has a question about your products or your income opportunity? He or she looks at your website and there is no way to call you to ask questions because you’ve chosen…
It’s Not Too Late – The Direct Selling Edge Conference
A Wise Decision Your time and money are valuable, so spend them wisely. If you could trade only two days of your time for information that will help your business for years, would you do it? I believe you would. That is why you should spend two days at the Direct Selling Edge Conference on…
Ask Victoria: How Do I Make January Better?
In the month of December, everyone does everything they can to get sales, and, for the most part, by the end of the month, we are all exhausted. In the world of direct selling, for many companies, January is a slow month in terms of sales. So, what can you do to make January a…
Be A Student of Direct Selling
Do you have a new or young direct selling company? Start the new year right with two full days of direct selling education at the Direct Selling Edge Conference in Franklin (Nashville), Tennessee on January 23 and 24, 2014. What Will I Learn? Join Sylvina Consulting and other seasoned industry pros as we guide you…
A Must In Every Starter Kit
For 27 years, I have consulted with network marketing and party plan companies to help build and improve their businesses. Recently, I stumbled upon something that is the greatest breakthrough in marketing that our distribution channel has ever seen. I’ve made a special arrangement to introduce it to my clients and other direct selling companies…
The Compensation Plan Teeter-Totter
Do you remember going on the teeter-totter when you were a kid? If you lived in Australia, Canada, the UK, or other former and current British possessions, you probably remember the seesaw. When you were up, your partner was down, or vice versa. Without realizing it, your company may be riding on the compensation plan…
Ask Victoria: How Do I Make My Website Better?
When I talk with young direct selling companies, I always ask for their website addresses so I can learn more about their products and more about them. However, I also want to see where they are focusing their efforts and to check if their website reflects their intentions. If you want to concentrate on the…
When Hostesses Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You…
January 2014 Direct Selling Conference
If your direct selling, party plan, or network marketing company is new or young, the Direct Selling Edge Conference on January 23-24, 2014 is the place to go for answers and education. Come to Tennessee to go to school to learn how to start and grow your party plan or network marketing company at the…
Ask Victoria: What Is The Dynamic Duo?
No, it’s not Batman and Robin, or even Jay and Victoria at Sylvina Consulting. Those are good guesses, though. Good try! This dynamic duo is one you should know about if you have a new or young network marketing or party plan company. Like all duos, this one has two parts. Part One The first…