As a compensation plan expert, I am often asked if simpler compensation plans are safer. Given the FTC regulatory actions in the last few years, I understood why I am asked this question more often than before. This is an important question with an even more important two-part answer. My Two-Part Answer What’s Wrong With A…
To Succeed In Direct Selling, You Need An Edge
On your journey to build a great direct selling company, you will face numerous challenges. To survive and prosper in this industry, your company needs to have an edge. That is why in 2011 MLM Attorney Kevin Thompson and compensation plan expert Jay Leisner created the Direct Selling Edge Conference to provide you with action steps you…
All Customers Are Not Alike
“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. Preferred Customers All customers are not alike. Watch this video to…
Data Conversion Wisdom
If you are thinking about changing MLM software platforms, one of the topics you’ll need to address is “data conversion.” Data conversion is a series of steps to bring information from one system into another. The first step is to decide exactly what to convert. In this article, I will share with you the questions…
Compensation Plans: Focus On Binaries
The binary compensation plan is popular because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. Does that mean your plan should be a binary plan? Perhaps and perhaps not. In this article, I will explain the pros and…
Compensation Plans: Focus On First 30 Days
Compensation plans are complex systems, each component of which has one or more specific purposes. This is the fourth in a series of compensation plan articles that focus on one important element to be considered in the design or improvement of all multilevel compensation plans. The first three articles in this series are Compensation Plans:…
How To Price Samples
If your product is applied to the outside of the skin or taken internally, you should consider packaging your product in sample sizes, so that prospective customers and representatives can experience your product without having to purchase a full-size container of it. Why Offer Samples? The purpose of offering a sample is to increase…
Advice For Your Company’s First Year
You’ve built a direct selling company and you’re open for business. Can you be patient and just wait for your sales force to do their part? No, you can’t. You can’t afford to stand still. You need to keep moving forward. You have much more work to do. The time for resting is later. …
Learn What You Don’t Know At The Direct Selling Edge Conference
The faculty members of the Direct Selling Edge Conference bring their experience, wisdom, and teaching skills to the Direct Selling Edge Conference. Attendees from the USA and other countries will travel to attend the two-day school for new and established network marketing and party plan companies. If you are starting a direct selling company, or if…
The Importance Of A Company Figurehead
“God save the Queen.” This is the national anthem of the United Kingdom. While your company is not ruled by a monarch, every direct selling company needs to have at least one figurehead. That figurehead is either you or someone else. If you don’t have one, you need to get one right away! Am I…
3 Biggest Direct Selling Challenges
Every business is affected by technological, cultural, political, and lifestyle changes. Direct selling companies are no different. To survive and prosper, they must change to adapt to change. Today, direct selling companies face 3 big challenges. These challenges are: Competing with Amazon.com Having enough “real” customers Explaining clearly why their income opportunity is the best…
Why Does It Take So Long To Program A Compensation Plan?
If you’re like me, when you want something done by others, you want it to be completed quickly. Compensation plan programming is one of those projects that takes longer than we’d like, usually much longer. If you’ve wondered why this article is for you. The Process Compensation plan programming is really just one of…