“This is a must for all MLM and party plan companies. This conference was the best and most informative conference I have attended.” Mike K. “I am in business almost 20 years and this is the first time I have come to a consulting conference. I found I made most of the mistakes the consultants…
Master Distributors: Should You Have One?
A master distributor is a person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this video, I’ll explain the pros and cons of such an arrangement. Then, you can decide what’s…
Red And Blue, But No Purple
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. In this article, I see network marketing as “red” and party plan as “blue”. You will soon understand why there can be no purple. Both network…
Direct Selling Edge Conference
If you’re looking to build your network marketing or party plan direct selling company faster, you need to be at the next Direct Selling Edge Conference. It’s coming up soon. You may be asking yourself, “Why should I go to this conference?” I’ll tell you why… Have you considered the power of just one new great…
Compensation Plan Mistakes
At our Direct Selling Edge Conferences for new and established network marketing and party plan companies, I present two sessions on compensation plans. Toward the end of the second segment, I share with the attendees eight common compensation plan design mistakes. These are very important, so I am sharing them with you now. Common Compensation…
The Golden Rule of Direct Selling
Everything worthwhile seems to have a rule attached to it. When I was a child, the golden rule I learned was “Do unto others as you would have them do unto you.” Treat everyone as you would like to be treated. I liked that rule because it felt good to be good. Later, I learned…
Legally Speaking: How Many Real Customers Do You Need?
No, this is not a joke title. One of our prospective clients recently asked me how many “real” customers he needed. He asked me this question as he was familiar with the Federal Trade Commission’s actions against Vemma in 2015 and Herbalife in 2016, each of which required sufficient volume from customers who were not representatives…
Why You Should Read Our Book And Attend Our Conference
Direct selling teams of all sizes benefit from the advice, creativity, knowledge, perspective, wisdom, and consulting services offered by Sylvina Consulting. Whether you are starting or running your business as a team of one, two, or more, Sylvina Consulting can help you to successfully build, launch, or grow your network marketing or party plan direct…
How Is Your Compensation Plan Doing?
How is your compensation plan doing? If you quickly answered “fine,” how do you know? If you answered slowly or not at all, perhaps you’re not sure. In this post, I will share with you some tips on how to evaluate the performance of your plan. This is important because your largest expense is field compensation. …
Who Should You Hire First?
Recruiting is like collecting thousands of rocks, looking for a few that will contain gold. Hiring employees is like looking for one special rock. When you are starting a new direct selling company, you know you are going to need to hire employees. What types of people should you be hiring? Who should you hire…
New Problem: Joining For Product Discounts
Not so long ago, network marketing companies wanted people to join their companies just for product discounts. In fact, they set the prices for their starter kits, enrollment fees, and products perfectly so that it was easy to see how it was cheaper to join as a representative and buy products at the rep price…
8 Reasons To Have A Compliance Department
By Donna Marie Serritella, Direct Selling Solutions Would you rather go to the dentist, or set up your direct selling company’s Compliance Department? Whether you would prefer to go to the dentist or not, this article is for you! Compliance Department There are many reasons why your network marketing, party plan, or social selling company…