Ask Victoria: How Important Is Your USP?

March 16, 2014 By admin Leave a Comment

A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors.

Your reps need to know what to say about your products or services or your company that differentiates them from others. You need to determine these things and you should do that now if you haven’t already.

Here is an exercise that I have our students at the Direct Selling Edge Conference do to help them to determine the USP for their companies. Answer these five questions:

What makes your product different from others similar to it?
What makes your company different from others that sell similar products?
Why is your product a greater value than others?
How will the customer’s experience with your product be different from other experiences?
How will your customer’s experience with your representatives be different from other experiences?

Your unique selling proposition will need to be communicated in several ways. It will be communicated in demonstrations, explanations, marketing materials, and packaging.

At Sylvina Consulting, we believe your USP is absolutely critical to your success. Call Victoria if you need help with yours.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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