Ask Victoria: What Is The #1 Quality You See In Successful Direct Sales Companies?

May 13, 2015 By admin Leave a Comment

At the end of April, we held our 11th Direct Selling Edge Conference which is our two-day school for owners, executives, and employees of network marketing and party plan direct selling companies. We co-sponsor this educational event two times each year.

Our panel of direct selling experts was asked, “What is the number one quality you see in successful direct sales companies?”

I think you’ll find their answers useful. Here they are:

Having products that people will buy even if they are not making money through the company’s compensation plan
Being persistent and patient as the company grows
Keeping in touch with the field
Having a strong leadership team at the home office
Remembering it’s a marathon, not a sprint
Having compassion
Being true to yourself as an owner
Creating an atmosphere and culture others want to be around
Building relationships

Let me know what the #1 quality is that has made your company successful. Feel free to comment below.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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