Ask Victoria: How Do I Attract Top Leaders To My Company?

October 19, 2012 By admin Leave a Comment

If you have an established party plan or network marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record.

But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t enough, so to attract them, you may need to take other steps.

Here are some things you can do to attract them:

Have a strong leadership development program. This will show them that you understand the best predictor of success of a direct selling company.
Show them that your company is stable and well-funded. They need to know that their time, energy, and commitment to your company will be reciprocated with longevity.
Make sure you have a good compensation plan. If you’re not sure, call us at Sylvina Consulting at 503.244.8787. We offer a free professional opinion.
Don’t hide the identities of your owners and executives from your website or your marketing materials. Top leaders need to know who is running your company and what each person brings to your success team.
Implement a Founder Program with additional rewards for achievers. Don’t make the mistake of paying top leaders for past achievements. Use a “pay for performance” approach instead.
Offer products that people purchase more than once, preferably through an autoship program. While not every company’s products are suitable for delivery through an autoship program, if your products can be sold this way, you should.

You can do even more! Proactively participate in LinkedIn groups, contributing to the conversations in meaningful ways. In short posts, share information about your leadership development program, your company’s stability, the backgrounds of owners and executives, the existence of a Founder Program, etc. In other words, use the six steps above because these things matter to top leaders who may be looking to join a new company like yours.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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