Ask Victoria: How Do I Make January Better?

December 3, 2013 By admin Leave a Comment

In the month of December, everyone does everything they can to get sales, and, for the most part, by the end of the month, we are all exhausted.

In the world of direct selling, for many companies, January is a slow month in terms of sales. So, what can you do to make January a better month? The good news is that there are several things you can do in January.

Recruiting

Start a recruiting contest that lasts for a few months.

Hostess Program

Offer double hostess credits.

Train A Skill

This is a great time to teach your reps how to cold call. Warm up your sales with some great cold calling tips. (If you need some, call me).

Offer New Classes

Cosmetics – teach how to put on your make-up for the evening.

Jewelry – explain how to wear certain jewelry with certain clothing.

Tea and Coffee Companies – teach a class on how tea or coffee is made or served in different countries.

Social Media

Use social media to educate people about the features and benefits of individual products.

Target Specific Markets

Target specific markets – personalize to get attention.

Promote Yourself

Promote yourself and your company. Be seen and be heard. Get free press coverage wherever possible. If you have something noteworthy to announce, put it out in a press release.

Community Events

Get involved with community events.

Customer Appreciation Month

Designate January as “Customer Appreciation Month.” Teach your reps to contact their customers to let them know their business is appreciated. Customer service is the key to increasing sales. Teach how to educate customers about products they may not be aware of. Offer value-added services and products. Suggest your reps update their address books by asking for current contact information from each customer.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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