Ask Victoria: Can You Grow With Easy Requirements?

August 10, 2015 By admin Leave a Comment

Some people who start companies believe that they need to be really nice to their representatives. Their MLM startup or new party plan company is not going to be like the others. Their philosophy is to offer an opportunity that is easy on performance requirements and expectations. The thought is that if we don’t ask people to do a lot, they will do a lot.

What’s wrong with this picture? There is a lot wrong.

In direct selling, most people strive to do what is expected of them and no more than that. For example, some compensation plans are promoted with the idea that if everyone recruits two or three or four, everyone will be wealthy. Those who recruit just a few will stop recruiting too soon.

If you advertise that you don’t have volume requirements, you will build a sales force full of people who love the idea they don’t need to do much of anything, and as a result, your company will grow very slowly if at all.

It’s a funny thing. While everyone wants to have a company that grows quickly to a large size, some people actually sabotage their growth by being too easy on requirements. Sometimes nice guys really do finish last.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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