In these days of instant communication, you might be wondering if newsletters are “old school” and if your direct selling company should stop creating and sending them out.
The answer is absolutely not.
Whether published in an email, a link to a website page, or in print, newsletters are important. In one place, on a regular schedule, newsletters notify your independent representatives about:
- Product launches
- New or changes to existing business policies or procedures
- Changes in company direction
- Upcoming events
- Company milestones
- Profiles and success stories of individual representatives
- Top-performing representatives
- Contest winners
- Educational tools
In preparing your newsletters, keep these goals in mind:
- Use a consistent layout so that reps can find what they are looking for, always, in the same place.
- Write about topics that are relevant to your representatives.
- Use your newsletters as a way to say “hello” and “welcome” to new representatives.
- Share information about the Home Office and its people to help your reps feel connected to the company.
- Use your newsletter as a tool to motivate your reps to take specific action!
Good, consistent communication is vital to keeping your recruiting, retention, and activity rates high! While “old school’, newsletters are still important.
For help in writing yours, call Victoria at Sylvina Consulting (503.244.8787).
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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