Ask Victoria: How Was Our Direct Selling Edge Conference?

October 26, 2011 By admin Leave a Comment

Held in Las Vegas in September 2011, the first Direct Selling Edge Conference was a great way for direct selling start-ups to get a true understanding of what steps are needed to take your company from an idea or concept stage to launching your company and putting your dreams into action.

We at Sylvina Consulting along with The MLM Attorney, Kevin Thompson, and other speakers, put many hours into designing and developing a conference that would speak directly to the major concerns of new direct sales companies. We knew we hit the bullseye when we heard comments from our attendees like this one:

“I was amazed at the information. I thought it was going to be a broad stroke event to get you with different vendors. I was very surprised to see all of the targeted topics, and how in-depth they went into discussing very important issues, for anyone whose considering getting into the MLM business as a startup company.”

Our aim was to educate. We put a lot of time and effort into relaying information that can truly be used to start a direct sales company. Often at the end of a session, there were not many questions because we covered our topics so fully.

We are looking forward to our next conference and with that said, I will leave you with one more quote from another attendee:

“Attending the DS Edge was different from any other MLM conference I had been to before. I’ve been to other conferences, They try to sell you services, they do give you information, but the difference with this one was we actually left with actual steps, tasks we can take, things we can get done to make sure we are successful, so I highly recommend it. It was a great use of time.”

See you at our next conference! For details on the date and location, go to http://www.directsellingedge.com.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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