Walt’s nephew, Roy Disney, said, “It’s not hard to make decisions when you know what your values are.”
As the owner of a direct selling or referral marketing company, you probably want everyone to share the vision you have for your company. How do you do that?
It’s best to start by defining your values. One of the important activities in our book, Start Here: The Guide To Building and Growing Your Direct Selling Company, is value-building.
Direct selling and referral marketing companies are more than just businesses that sell products and services. They help build personal relationships, encourage personal growth, and recognize achievements. Relationships are built on a foundation of shared values.
Your Company’s Values
Company values include principles, ideals, ethics, and morals that drive a company. Your company’s values should reflect what your company stands for, how you relate to your employees and customers, and how your company is or will be managed.
What are, or will be, your company’s values?
Below are some words that could be used to create a list of company values:
- Accountable
- Committed
- Communicative
- Customer Service Driven
- Consistent
- Dependable
- Dignified
- Empathetic
- Enthusiastic
- Excited
- Fair
- Fun
- Honest
- Innovative
- Loyal
- Moral
- Organized
- Passionate
- Positive
- Patient
- Quality Driven
- Reliable
- Reputable
- Respectful
- Supportive
- Virtuous
Framing Your Values
We recommend selecting five values (from the list above, or from your list) to create full sentences that express positive emotions.
Here are some examples:
- Communication is vital like air. We don’t hold our breath!
- Customer service isn’t just a belief – we understand as we’ve been the customer!
- A positive attitude, enthusiasm, and fun are our daily nourishment.
Now, it’s your turn. Try writing a few sentences with your values.
These sentences can be used to sum up what’s most important to the company. Use them in your decision-making and share them with others. Both actions will help others to see your vision for your company.
The values of your company should be your values. Once you’ve defined them, make sure your employees understand them. Start with your senior management team.
Share your values with senior management and explain the importance of using them as they make daily decisions in their work. Use company values in preparing training materials for employees at all levels of the company.
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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