7 Must Have’s For A Recruiting Culture

October 22, 2009 By admin 2 Comments

A direct selling executive recently told me, “We don’t have a recruiting culture.”

What exactly is a recruiting culture? The simple definition is a high rate of early recruiting.

To have a recruiting culture, a company must do all of the following:

Provide enough information and support early in the life of new representatives so that they feel comfortable enough to consider recruiting others.
Teach representatives how to recruit.
Share the methods of your top recruiters with others.
In your compensation plan, don’t provide higher titled representatives with big rewards for recruiting, while offering lower titled representatives comparatively little.
Include in your compensation plan the right rewards for helping new recruits to recruit early.
Encourage and reward recruiting through an attractive Fast Start Program in your compensation plan where your fast start goals are set properly.
Recognize recruiting separately for both new and established independent representatives.

To know how they’re measuring up, companies need to measure their rates of recruiting over time and examine who is doing the recruiting and when recruiting is first occurring.

Does your company have a recruiting culture?

If not, do you know what you’re missing and what you need to do to have a recruiting culture? Give us a call at Sylvina Consulting. We can help you to get your direct selling company and its representatives to get back on the recruiting bus.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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Comments

Priscilla says

October 26, 2009 at 12:18 pm

I’m interested in the “culture” of recruiting and would like to hear the thoughts of others.
ginkgo says

October 31, 2009 at 1:25 am

Hello
These are really nice tips about a recruiting culture.I like it that you share this with us.Thank you very much for sharing this with us.Keep up the good work.