7 Ways to Improve Your Corporate Facebook Effectiveness

March 12, 2016 By admin Leave a Comment

By Karen Clark of My Business Presence

Spring is in the air, so it is time to do some Facebook spring cleaning. Whether your company is a seasoned Facebook veteran or 2016 is the year you plan to really take off with Facebook marketing, the following practices will help position your company to maximize results from this powerful social platform.

FB Best Practices

Leave your company’s URL off of your Facebook Page posts. Including your company’s web address deters your representatives from sharing your posts intact, when the link cannot be changed to their own personal website address. Instead, simply encourage your readers to contact their consultant for information, or leave off a call to action altogether. Readers who do not yet have a Consultant will be able to get to the corporate website in your About tab.
Do not use or allow your corporate Facebook page to be used for distributor communication other than to provide content they can share. Facebook business pages are public and your consumers and prospects are following and interacting with your brand. Conversations with the field belong in closed Facebook Consultant-only groups or other communication venues.
Balance the content of your public-facing Facebook posts so that the majority are not promotional in nature. Use mostly posts that educate, empower or entertain your readers on a topic related to your product or opportunity without direct calls to action whenever possible. Occasional promotions are great – just not every day. This will get you a better response over time among your readers who will be more compelled to like and comment on your posts. It also sets an example for the field.
Respond to comments, private messages, and visitor posts on your Page within 24 hours. Neglecting to respond to your readers discourages interaction and damages brand loyalty. Use the small “reply” or “message” link under a specific comment to address anything directly with the person commenting. In general, your corporate page should aim to post the last comment in a conversation so that your readers know you are responsive and engaged, too.
Social media is about relationships and does not primarily work on “campaigns” as other marketing avenues do. Avoid sudden increased promotional activity when you have a special offer, or near the end or beginning of the month. Consistent attention and relationship building throughout the month builds trust. Learn to leverage powerful targeted paid advertising on Facebook if you feel you need an additional boost to meet the needs of a certain corporate initiative.
Be aware of and stay in compliance with Facebook’s terms of service. There are specific rules about running contests, permissible ad content, use of profiles for business, and other regulations. For example, it is not allowed to ask people to share a post in order to be entered into a contest. We want the field to follow policies and procedures. Set an example by complying with Facebook rules.
Avoid outside third-party scheduling tools for your Facebook Page. There is a built-in “schedule “button on every post next to the “publish” button which is much more effective in allowing you to plan your posts in advance. Studies have shown that using outside tools lowers your posts’ visibility in the news feed.

Who Is Karen Clark?

Karen Clark of My Business Presence is a speaker and the author of the new book, Social Media for Direct Selling Representatives.

Her book is the only comprehensive resource written specifically for those in direct sales. Karen’s training comes from a place of teaching representatives to connect with people, not collect people. Find out more at www.SMDSBook.com

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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